Μέσα Στο Google

26 Μαρτίου 2008 | Κανένα σχόλιο

Αυτά τα άρθρα που αποκαλύπτουν πώς λειτουργούν εταιρίες σαν το Google, πώς δουλεύουν οι διευθυντές τους, όλες αυτές τις κρυφές λεπτομέρειες, πολύ μου αρέσουν. Να ένα απόσπασμα από πρόσφατο πολυσέλιδο άρθρο του New Yorker, που ως κύριο θέμα είχε την αργοπορημένη δραστηριοποίηση του Google στο lobbying, αλλά στο δρόμο αποκάλυπτε διάφορα ενδιαφέροντα για το πώς δουλεύουν οι ιδρυτές του, ο Λάρι κι ο Σεργκέι:

Brin and Page introduce a measure of what Schmidt refers to, affectionately, as management “chaos.” Neither has an assistant. Executives check Google Calendar to learn if Brin or Page plans to attend a meeting. Sometimes, Schmidt says, the founders show up, unscheduled, for the wrong meeting. Sometimes they simply disappear—flying off on their Boeing, for instance, or indulging their newest sport, kite surfing.

Some outside Google believe that Schmidt operates with many constraints. “I learned that Google had an interesting management structure,” Philippe Dauman, the C.E.O. of Viacom, says, describing the negotiations that preceded the YouTube lawsuit. “Every time we thought we came down to a certain point, the Google people changed their minds. And they changed the people in the negotiations.” He explains, “I talked to their C.E.O., and then when Eric went down a certain path he had to have a discussion back in Mountain View with his two associates. Often, there would be a total change in direction.” Within Google, the view is different. Sheryl Sandberg has been a senior officer at the company for six years, and observes that the reason the troika works “is that whoever you go to for an answer, that answer sticks.” Brin says of Schmidt, “Eric is the leader for the company. Larry and Eric and I all share in the top-level leadership, but mostly Eric takes on the hardest challenges. Larry and I can spend more time on products and technology.”

For months, Schmidt tried to get the founders to write a corporate-strategy memo. Finally, on a business trip to Seville, he opened his e-mail and up popped a draft from Brin. Perfect, Schmidt thought, and he showed it to Page before circulating it to the senior staff. “Why couldn’t I get them to write this in a normal way?” Schmidt asked me. “That’s not the way their minds work. Their ideas are much better than mine.”

Παλιότερα: Τα logos του Google.