Το Google Δεν Είναι Πια Αρκετά Καλό

27 Ιανουαρίου 2011 | Κανένα σχόλιο

Οπωσδήποτε το ΄χεις καταλάβει: Τα αποτελέσματα των αναζητήσεων στο Google δεν είναι πια αυτό που ήταν. Το εξηγεί καλά εδώ αυτός.

What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha. It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape. Search results in many categories are now honey pots embedded in ruined landscapes -- traps for the unwary.

Και τί γίνεται παρακάτω;

We could get better algorithms, which is happening to some degree, with search engines like Blekko and others. Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again. Think of Twitter as a new stab at curation, but there are plenty of other examples.

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